#CHQ: Maintaining the Relevance of a Legacy Brand

WHEN: Thursday, February 28
WHERE: Calamari’s Squid Row, 1317 St. Street, Erie
TIME: 11:30 a.m. to 1:00 p.m., registration, lunch, and presentation
COST: $15 for PRSA members or students; $20 for non-members

Steeped in history and tradition, the Chautauqua Institution attracts more than 100,000 visitors and nearly 8,000 seasonal residents to our region every year through a wide variety of programming that spans education, politics, religion and the arts.

Emily Morris, the Institution’s vice president for marketing and communications and chief brand officer, is the individual charged with promoting those programs, while also looking for ways to reach new audiences through multiple platforms. Morris will share some of her strategies in this luncheon talk.