Getting Blunt: The PR Side of Medical Marijuana

Getting Blunt: The PR Side of Medical Marijuana
A panel discussion with leaders in the medical marijuana industry
Thursday, April 4; Registration 4:30 p.m.; Panel Discussion 5 to 5:30 p.m.; Networking to follow
Scottish Rite, 4701 Old Zuck Rd, Erie, PA 16506

Governor Wolf legalized medical marijuana in Pennsylvania in 2016 and in 2018 medical marijuana became available for patients at dispensaries across the commonwealth.

Erie is now home to two companies taking advantage of the cannabis industry. This presents great opportunities — and a need — for public relations professionals to help shape legislative policy and public opinion. Join us for a blunt PR conversation with leaders from Green Thumb Industries/RISE Erie and Calypso Enterprises. Panelists will discuss public relations, marketing and communications challenges and opportunities with attendees. Light food and beverage will be provided.

Panelists include:

  • Dr. Elizabeth Harrington, RISE Erie Pharmacist
  • Jill Beck, Green Thumb Industries Director of Community Engagement
  • Laura Guncheon, Calypso Vice President of Project Management

COST: PRSA Members – $20 | Non-Members $25