Going Live: Learning to Maximize Your Social Brand

When it comes to digital marketing, live video is a game-changer.

According to a recent New York Magazine survey, 80% of people would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

There’s arguably no better way to engage with your audience, but optimizing live video content is easier said than done.

That’s why Rob Frank is here to help.

On Wednesday, June 5, Frank will lead a hands-on workshop where he will detail the benefits of live-video content and offer tips on how attendees can produce their own videos. His presentation, “Going Live: Learning to Maximize Your Social Brand,” will be held from 5 to 7 p.m. in the McGarvey Commons of the Reed Union Building on Penn State Behrend’s campus.

Cost to attend the workshop, which includes pizza, is $30 for PRSA members or students and $40 for non-members.

Frank is the owner of R. Frank Photography, a full service photography company that specializes in wedding, commercial, portrait, event, sport and nature photography. The company recently added live social media broadcasts to its portfolio and has since produced Facebook Live broadcasts for a number of clients, including Edinboro University, U Pick 6 and the Erie Humane Society.

“Going Live: Learning to Maximize Your Social Brand” attendees will receive a 10-percent discount off a live video session with R. Frank Photography, which will be good for up to six months from the event.

The Northwestern Pennsylvania Chapter of the Public Relations Society of America (PRSA) is a professional organization that brings together public relations, communications and marketing practitioners throughout Erie, PA.

For more information on the event, contact Steve Orbanek at sco10@psu.edu.