Inclusivity Matters: Understanding and Avoiding Bias in Communication

Dr. Rhonda Matthews Inclusivity Matters Webinar

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WHEN: Thursday, March 4 · 11:30 AM – 12:30 PM

WHERE: Zoom – All registered attendees will receive the access link within 24 hours of the event.

WHAT:
Effective and meaningful communication is the cornerstone of every PR and marketing professional’s work. In order for both written and verbal communication to be effective and meaningful, it must also show respect for and understanding of the intended audience.

As such, it’s crucial for communicators to understand barriers to effective messaging, including bias, privilege, and making assumptions. This session, presented by Dr. Rhonda Matthews of Edinboro University, will convey how to identify barriers to effective communication, understand them, and avoid their use in order to form stronger connections with your audience.

COST:
$10/PRSA Members & Students
$15/Non-Members

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