Meeting Today’s PR Challenges Schedule and Course Descriptions

8:30 to 9:00 a.m. — Breakfast and Registration

Rebecca Styn, Co-owner, ROOM 33 Speakeasy & Café

9:00 to 9:45 a.m. — The Secret Behind Erie’s Newest Speakeasy

Starting any new business is a challenge, but that’s especially true when that business is uncommon for the region. PRSA President Rebecca Styn offers valuable insight on how she went about creating the brand behind Room 33, Erie’s newest Speakeasy. In addition to being the co-owner of Room 33, Styn is also the Director of Nonprofit & Community Investment at Erie Management Group.

Tom Brennan, Chief Marketing Officer, Erie Federal Credit Union

10:00 to 10:45 a.m. — Glenwood Corporate Headquarters and Branch Office Grand Opening Campaign

Join Tom Brennan as he illustrates how Erie Federal Credit Union utilized traditional advertising and creative (viral) ideas to provoke “real” interest in the grand opening of their new Glenwood Corporate Headquarters. *This campaign earned a Gold Award at the 2017 Niagara Awards.

Lisa Herring, Director of
Community Impact, Erie Philharmonic

Steve Weiser, Executive Director, Erie Philharmonic

11:00 to 11:45 a.m. — Building an Audience and Standing Out Among the Crowd

Since Steve Weiser and Lisa Herring joined the Erie Philharmonic more than two years ago, the orchestra has generated record ticket sales and gained national recognition. What’s the secret to the organization’s success? Join Weiser and Herring as they discuss just that.

Scott Tennant, Director of Communications, Vita-Mix Corporation

12:00 to 1:20 p.m. — The Only Man Who Could Lose the War in an Afternoon: The Value of Reputation and Legacy for Consumer Brands

As Director of Communications for Vitamix, Tennant oversees all internal and external communications to promote the Vitamix brand and supports corporate strategies and business-unit objectives. He is responsible for managing communications, corporate media relations, crisis communications, business-unit communications, employee communications and community relations conversation.
*A Vitamix blender will be raffled off.

Ed Stevens, Chairman and CEO, Stevens Strategic Communications

1:30 to 2:15 p.m. — Rolling out Domino’s DXP Single Purpose Pizza Delivery Vehicle

The Domino’s DXP was the first specially designed pizza delivery vehicle. With its illuminated warming oven, the vehicle can easily keep food warm while on the road. When introducing a vehicle like this, one obvious goal is to create some buzz. Ed Stevens and his firm Stevens Strategic Communications led the campaign behind the vehicle’s introduction. Join Stevens as he shares the tactics used to ensure the vehicle received plenty of coverage.

Emily Walsh, Director of Communications, Erie Zoo

2:30 to 3:15 p.m. — WILD Engagement: Knowing Your Audience

Life can often feel like a zoo, but for Emily Walsh, every day is literally a zoo. Join Walsh as she explores the unique strategies she has used to ensure the Erie Zoo remains top of mind for the organization’s audience.

3:15 p.m.  — ICE CREAM SOCIAL 🙂

4:00 p.m. — Optional Post-Conference Networking at Erie Brewing Company