Standing Out With Stories: The Rise of Ephemeral Content

When: Thursday, September 12, 2019, 11:30 a.m. – 1:00 p.m.
Where: The Will J. Schaaf & Mary B. Schaaf Education Center
429 W. 6th St. Erie, PA 16507
Cost: $15/PRSA Member or Student, $25/Non-Member
Lunch will be provided.

The shiny new thing on social media is the Stories feature on Instagram and Facebook, and we all know it’s been around on Snapchat for sometime. Stories allow for the sharing of many moments in one complete arc that only lasts for 24 hours. Stories are perfect for in-the-moment events that need to be documented as they happen. The benefit of such content is that you can experiment and share video and photos with your followers that don’t fit the carefully cultivated visual style of your overall social media accounts.
But, as a PR-Mar-Comm professional managing social media, how can you work with the feature? How do you leverage Stories within Instagram, Facebook and Snapchat and find unique content that resonates with your target audiences? In this Panel discussion we will hear from three Erie professionals using Instagram and Snapchat Stories for their business.

Panelists include:

Rachel Berlin, RLB Art Studio
Alexandra Buczynski, Erie Insurance
Lourdes Jasso, Inner-City Neighborhood Art House