Transforming a Legacy Brand: From Glenwood to Allegheny

When: Wednesday, August 28, 2019, 5:00 – 7:00 p.m.
Where: The Plymouth Tavern
1109 State St. Erie, PA 16501
Cost: $10/PRSA Member or Student, $20/Non-Member
Cash bar will be available (with Allegheny Beverage Company products on special) and appetizers will be provided.

In February, we heard from the Chautauqua Institution on how they established and have maintained their brand for over 100 years – but what happens when a legacy brand is no longer representative of the direction in which the organization is headed? That’s what this exciting session, presented by Allegheny Beverage Company President, John DiMario, III, was all about. John explained the process he and his team took to take the organization from Glenwood Beer to Allegheny Beverage Company. From the early stages of decision making all the way to the roll out of the new logo and brand assets, John walked attendees through how transforming a legacy brand can breathe new life into a company and give it even more longevity and credibility.