Meeting Today’s PR Challenges

PRSA’s annual “Meeting Today’s PR Challenges” Conference will be Friday, April 27

ERIE, PA (March 26, 2018) – For today’s public relations professionals, the challenges are significant. The public now consumes information at a rapid pace, forcing communications professionals to maintain that same pace.

That’s a task easier said than done, but “Meeting Today’s PR Challenges,” a one-day professional development program, will provide professionals with the information and tools to help in doing that.

Scheduled for Friday, April 27, at Penn State Behrend, the program, which is co-sponsored by the Northwestern Pennsylvania Chapter of the Public Relations Society of America (PRSA), Stevens Strategic Communication and Penn State Behrend, will feature workshops and presentations for marketing communications and public relations professionals. The program will be held in Penn State Behrend’s Reed Union Building.

Sessions will be presented by professionals from Stevens Strategic Communications, the Erie Federal Credit Union, Room 33 Speakeasy & Café, the Erie Philharmonic and the Erie Zoo. The luncheon keynote talk, titled “The Only Man Who Could Lose the War in an Afternoon: The Value of Reputation and Legacy for Consumer Brands,” will be given by Scott Tennant, Director of Communications for Vita-Mix Corporation.

“The value of this one-day conference is that it’s been designed with both experienced and new professionals in mind,” said Rebecca Styn, president of the Northwestern Pennsylvania Chapter of PRSA. “So regardless of what your experience level is, attendees can be confident that they will walk away with several valuable takeaways.”

The cost to attend is as follows:

  • Full Course*:
    $44 for PRSA members
    $84 for non-members
  • Half Course**:
    $20 for PRSA members
    $30 for non-members
  • Luncheon and Keynote:
    $15 for PRSA members
    $25 for non-members

* Full-course registration includes breakfast, lunch, and a bowl of Penn State’s Berkey Creamery Ice Cream, provided at the afternoon networking session.

** Half-course registration allows up to three sessions throughout the day. Lunch is not included with the half-course registration.

Attendees who would prefer to be invoiced can request one by emailing Steve Orbanek at Please note that cancellations will be accepted one week prior to event. Otherwise, reservations will be expected to be paid in full.

Students from any of the region’s colleges and universities — Allegheny College, Edinboro University, Gannon University, Mercyhurst University and Penn State Behrend — who are studying communications, public relations or a related field may attend free of charge but must register in advance by emailing Orbanek.

Topics and instructors for the course include:

  • The Only Man Who Could Lose the War in an Afternoon: The Value of Reputation and Legacy for Consumer Brands
    Scott Tennant, Director of Communications, Vita-Mix Corporation
  • The Secret Behind Erie’s Newest Speakeasy
    Rebecca Styn, Co-owner, ROOM 33 Speakeasy & Café
  • Glenwood Corporate Headquarters and Branch Office Grand Opening Campaign
    Tom Brennan, Chief Marketing Officer, Erie Federal Credit Union
  • Rolling out Domino’s DXP Single Purpose Pizza Delivery Vehicle
    Ed Stevens, Chairman & CEO, Stevens Strategic Communications
  • Building an Audience and Standing Out Among the Crowd
    Steve Weiser, Executive Director, Erie Philharmonic and Lisa Herring, Director of Community Impact, Erie Philharmonic
  • WILD Engagement: Knowing Your Audience
    Emily Walsh, Director of Communications, Erie Zoo

For a complete schedule and sessions descriptions, click here.

To download a brochure for this year’s program, 2018 PRSA brochure.